Brand direction | marketing systems | social implementation
Meet Make Pretty, a fine art wedding photography workshop for photographers who want to elevate their brand to attract more luxury clients. Spearheaded by long-time leader and mentor, Molly McCauley.
Meet Molly McCauley. In 2021 she stepped up to expand her successful worldwide wedding photography business to educate fellow photographers on how to build a luxury and destination portfolio themselves.
With more than a decade of knowledge on the wedding world, Molly wanted a secure launch plan to introduce her new destination wedding workshop business, Make Pretty Co.
Though she had her vision locked down, Molly was feeling overwhelmed by social media marketing and how to strategically launch the workshop and help it find it’s way on to the feeds of her dream attendees.
We built Molly a full Brand Construction— including, but not limited to, strategic brand statements, values, ideal clients, launch plans, and a breakdown of individual marketing systems and strategies so that we could perfect her expansion in every way.
After a few months of sold out Make Pretty Workshops, Molly wanted more. She decided to build out her passive income offerings and focus on growing her digital community. The AMARA team built out another round of launch plans, and took over Make Pretty's Instagram management to skyrocket both engagement and growth, all while Molly got to sit back and watch each branch of her business thrive.
SAW A 704.7% INCREASE IN IMPRESSIONS
GREW THEIR ENGAGEMENT RATE 155.5%
SOLD OUT THEIR LATEST DESTINATION WORKSHOP IN LESS THAN ONE WEEK
"After meeting and working with Eden over the past year, I wish I had found her a decade earlier in my career. I needed a variety of specialized talents, all of which are Eden’s zone of genius, to help launch my new workshop and education offers.
We were able to break down my needs over (sessions) each focusing on one part of the launch or development. Everything from social media launch campaigns to the nitty gritty of my course development, she was insightful and expansive to my ideas, yet direct to make sure we got what I needed out of each day.
I can say that Make Pretty workshops would not have had the successful year it had, if it were not for Eden. With so much on the horizon, I’m grateful to have her in my arsenal as my consultant now and I’m sure for many more projects to come. "