photo and video production + campaign
LE SEL is a contemporary jewelry label from San Francisco, founded by Yuxuan Li in 2020. By exploring different bodies of water worldwide, experiencing tingly differences in sound, shape, color, texture, temperature, and volume, Yuxuan has been working with the idea that the water decorating Mother Earth can also be a natural decoration for human bodies.
All pieces are 100% handmade by Yuxuan Li, and each piece has specific details. The artist uses Italian borosilicate glass to capture the dynamic water drops, streams, and water surfaces. The use of natural gemstones is to add crystal texture and light. Her works have been exhibited at the San Francisco Museum of Craft and Design, the Open Studio of the California College of the Arts, and the Hubble Gallery, San Francisco.
MEET LE SEL
"These photos are totally beyond what I expected, so beautiful! I LOVE them all!! I could feel the bond between her body, the jewelry and the water! So peaceful and beauty, also the still-life, together , what a presentation! beyond my expectation!!! (everything is) so beautiful and poetic."